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What is Utrust?

Utrust (UTK) is a blockchain-based payments platform designed to let online merchants accept cryptocurrencies while receiving settlement in fiat currency, removing volatility exposure from their books. The project was founded in 2017 in Braga, Portugal, by Nuno Correia, Roberto Machado, Filipe Castro, and Artur Goulão, with the stated mission of building a 'PayPal for crypto' that combined consumer protections with the speed and borderless nature of digital assets. The UTK token launched via an ICO in late 2017, raising roughly $21.5 million, and has since been listed on major exchanges including Binance, KuCoin, and Gate.io. Utrust operates on the Ethereum blockchain as an ERC-20 token, and the platform natively supports payments in Bitcoin, Ethereum, and leading stablecoins such as USDT, USDC, and DAI. Merchants integrate Utrust through plugins for WooCommerce, Magento, PrestaShop, and custom APIs, allowing them to offer crypto checkout without building infrastructure themselves. A defining moment for the project came in November 2021, when Utrust was acquired by Elrond Network (now rebranded as MultiversX), one of the largest layer-1 blockchain projects in Europe. The acquisition positioned Utrust as the commercial payments arm of the MultiversX ecosystem, with plans to migrate functionality onto the MultiversX blockchain for faster settlement and lower fees. Following the acquisition, Utrust rebranded portions of its consumer-facing app into xMoney, a broader financial super-app that absorbs Utrust's merchant tools alongside debit card products, remittance features, and on-ramp services. The UTK token itself remained active, continuing to serve as the native utility asset for fee discounts, staking rewards, and cashback incentives within both Utrust and xMoney environments. Notable merchant partnerships over the years have included Sportify, Alternative Airlines, and various e-commerce brands across Europe, with the platform processing millions in annualized crypto payment volume. Utrust has also featured sponsorship deals in professional football, most notably serving as the official sleeve partner of Portuguese top-flight club Sporting CP, a high-visibility marketing move that placed UTK branding on one of Iberia's most-watched teams. The ecosystem has not been without controversy: some long-time community members expressed concerns following the MultiversX acquisition about token utility dilution, the pace of the migration roadmap, and shifting branding priorities toward xMoney. Regulatory pressure across the EU, particularly the rollout of MiCA rules in 2024 and 2025, has also forced payment-focused crypto projects like Utrust to refine their compliance posture, KYC flows, and stablecoin support. Despite these headwinds, Utrust remains one of the few crypto payment processors with a genuine live merchant base, established plugin ecosystem, and corporate backing from a major layer-1. Its competitive position is measured against players like BitPay, CoinGate, and NOWPayments, where Utrust differentiates through buyer protection, instant fiat settlement, and integration with the MultiversX stack. For investors and users tracking UTK, the project sits at the intersection of real-world payments adoption and layer-1 infrastructure strategy, making it a distinctive asset in the broader crypto payments category.

Key Features of Utrust

• Instant Fiat Settlement: Merchants receive payments in EUR, USD, or GBP within moments of a crypto transaction confirming, eliminating exposure to price volatility. This lets businesses price goods in their local currency while still tapping into a global crypto customer base.
• Buyer Protection Escrow: Unlike most crypto payment processors, Utrust holds funds in escrow and offers dispute resolution for buyers, closely mirroring the protections familiar from card networks and PayPal. This lowers the psychological barrier for mainstream shoppers transacting in digital assets for the first time.
• Multi-Asset Checkout: The platform natively supports Bitcoin, Ethereum, EGLD, and major stablecoins including USDT, USDC, and DAI at checkout. Customers can pay with whichever asset they hold, and Utrust handles conversion and routing in the background.
• UTK Staking and Cashback: UTK holders can stake tokens to earn rewards and unlock cashback of up to 10% on purchases made through the Utrust and xMoney apps. This ties token demand directly to consumer spending inside the ecosystem rather than to speculation alone.
• E-commerce Plugin Suite: Utrust ships ready-made plugins for WooCommerce, Magento, PrestaShop, and Shopify alternatives, plus a documented REST API. Merchants can go from signup to accepting crypto in under an hour without custom engineering work.

Utrust Use Cases

• Global E-commerce Checkout: Online shops use Utrust to accept crypto from customers in regions where card payments fail or charge high FX fees, such as Latin America, Southeast Asia, and parts of Africa. This expands addressable market without assuming volatility risk on the merchant balance sheet.
• Travel and Flight Bookings: Through integrations with partners like Alternative Airlines, travelers can pay for flights and hotels in Bitcoin, Ethereum, or stablecoins via Utrust rails. This serves the growing segment of crypto-native users who prefer to live on-chain rather than convert back to fiat.
• Freelancer and SaaS Invoicing: Agencies and independent contractors issue Utrust payment links to international clients, letting them pay in stablecoins while the provider receives local-currency bank deposits. This cuts through slow SWIFT transfers and high remittance costs on cross-border invoices.
• Consumer Payments via xMoney: Individual users tap UTK-linked debit cards and the xMoney app to spend crypto at any merchant accepting Visa or Mastercard. This turns idle crypto holdings into practical daily-spending rails without forcing users through centralized exchanges each time.
• Sports and Entertainment Sponsorships: Utrust's partnerships with football clubs like Sporting CP demonstrate how crypto payment rails can power fan engagement, merchandise sales, and ticket purchases. Clubs gain a new payment channel while fans spend digital assets directly with the teams they support.

Utrust Tokenomics

Total Supply

UTK has a maximum supply of 500,000,000 tokens, fixed at the original 2017 token generation event. No additional UTK can be minted beyond this hard cap under current contract rules.

Circulating

Circulating supply sits in the mid-hundreds of millions of UTK, with allocations historically split between public sale, team, advisors, and ecosystem reserves. Dynamic — see CoinGecko for live figures.

Utility

UTK powers fee discounts for merchants, staking rewards for holders, and cashback on consumer purchases inside Utrust and xMoney. It also plays a role in the broader MultiversX payments stack following the 2021 acquisition by Elrond Network.

Emission

UTK is not inflationary in the traditional sense since the supply is capped, but team and ecosystem unlocks have occurred according to the original vesting schedule, now fully matured. Ongoing token flows relate primarily to staking rewards and treasury programs rather than new issuance.

How to Buy Utrust

1. 1

   1. Create a Binance account

   Visit Binance.com or open the Binance mobile app and sign up with your email or phone number. Complete identity verification under the 'Identification' tab in your profile settings, which typically requires a government ID and a selfie, and can be approved within minutes.

2. 2

   2. Deposit funds

   Once verified, navigate to 'Wallet' then 'Fiat and Spot' and click 'Deposit' to fund your account with EUR, USD, or GBP via bank transfer, SEPA, or debit card. Alternatively, deposit USDT or BUSD from an external wallet using the 'Deposit Crypto' flow and selecting the correct network to avoid loss of funds.

3. 3

   3. Find the UTK trading pair

   Use the search bar at the top of Binance and type 'UTK' to locate available pairs such as UTK/USDT or UTK/BTC. Click the pair to open the Spot trading interface, where you will see the order book, price chart, and buy panel.

4. 4

   4. Place your buy order

   In the buy panel, choose between Market order for instant execution at the current price or Limit order to set a specific target price. Enter the amount of UTK you wish to purchase, review the total cost, and click 'Buy UTK' to confirm the trade.

5. 5

   5. Secure your UTK

   After purchase, UTK will appear in your Binance Spot wallet, where you can hold it, stake eligible positions, or withdraw to a self-custody wallet like MetaMask or Ledger via the ERC-20 network. For long-term holdings, self-custody is strongly recommended over leaving tokens on any exchange.

Frequently Asked Questions