Track AdEx (ADX) — Live Price & Historical Data

What is AdEx?

AdEx (ADX) is a decentralized advertising exchange designed to bring transparency, privacy, and fairness to digital marketing by leveraging blockchain technology. The project was founded in 2017 by Ivo Georgiev and Dimo Stoyanov in Sofia, Bulgaria, with roots tracing back to Stremio, a video streaming platform the founders previously built — an experience that exposed them to the inefficiencies and fraud plaguing the programmatic advertising industry. AdEx initially launched through an ICO in late 2017, raising capital to develop its Ethereum-based protocol, and has since evolved significantly from its original ERC-20 token into a fully functional advertising protocol with its own staking and validator network. The platform addresses two of digital advertising's most persistent problems: ad fraud, which costs the industry tens of billions of dollars annually, and the opaque fee structures imposed by intermediaries like Google and Meta. By replacing centralized ad exchanges with a blockchain-verifiable auction mechanism, AdEx allows advertisers to confirm that impressions were genuinely delivered to real users, while publishers receive a larger share of ad revenue without cookie-based tracking. The ecosystem went through a major upgrade with AdEx Protocol v5, which introduced improved off-chain scalability via Outpace payment channels and on-chain settlement, significantly reducing gas costs while maintaining verifiability. The team also launched Ambire Wallet, a smart contract wallet initially spun out of the AdEx ecosystem, which has grown into its own sister project focused on account abstraction and gasless transactions. ADX has deployed on both Ethereum mainnet and Polygon, allowing users to stake tokens, earn rewards, and participate in validator operations that power the exchange. Notable partnerships throughout AdEx's history have included collaborations with Stremio for in-video advertising, integrations with major DSPs (demand-side platforms), and listings on top-tier exchanges including Binance, KuCoin, and Huobi. The project has weathered its share of market volatility; ADX reached an all-time high near $2.80 during the 2018 bull market and again approached similar levels in 2021, but like most mid-cap altcoins has seen substantial drawdowns during bear cycles. The AdEx team has remained active through multiple market cycles, consistently shipping protocol upgrades and expanding the staking economy rather than pivoting away from their original advertising thesis. Currently, the AdEx ecosystem comprises the core advertising protocol, ADX staking pools that secure the validator set, and ongoing development tied to Ambire's account abstraction tooling, which indirectly benefits ADX holders through shared infrastructure. While AdEx has not achieved the market dominance some early supporters envisioned — digital advertising remains heavily consolidated among Web2 giants — it holds a distinctive position as one of the longest-running blockchain advertising projects still actively developed. Its focus on privacy-preserving targeting has become increasingly relevant as regulators worldwide tighten rules on third-party cookies and behavioral tracking, with initiatives like GDPR, CCPA, and Google's Privacy Sandbox reshaping the landscape. For traders and long-term holders, ADX represents exposure to both the decentralized advertising narrative and the broader account abstraction theme through its Ambire connections.

Key Features of AdEx

• Transparent Ad Auctions: AdEx records bidding activity and impression delivery on-chain or through verifiable off-chain channels, giving advertisers cryptographic proof that their ads were served. This eliminates the opaque reporting common in traditional ad networks where discrepancies between spend and delivery are routine.
• Blockchain Fraud Prevention: By using validator nodes to verify impressions and clicks, AdEx makes it economically unfeasible to run bot farms or click fraud schemes against campaigns. Each interaction is validated by multiple parties before payments are released, protecting advertiser budgets from the multi-billion-dollar fraud epidemic.
• Privacy-First Targeting: AdEx performs ad targeting on the client side without tracking users across websites or building persistent behavioral profiles. This cookieless approach aligns with GDPR, CCPA, and emerging global privacy regulations while still delivering contextually relevant advertising.
• ADX Staking Rewards: Token holders can lock ADX in staking pools to secure the validator network and earn a share of protocol fees plus emission rewards. Multiple pool options with different risk and lock-up parameters allow flexible participation for both active and passive holders.
• Outpace Payment Channels: The v5 protocol uses Outpace, a bespoke payment channel implementation that batches impression payments off-chain and settles periodically on Ethereum or Polygon. This slashes gas overhead dramatically while preserving the verifiability and trustlessness that distinguish AdEx from Web2 competitors.

AdEx Use Cases

• Transparent Campaign Auditing: Brands and agencies can run programmatic campaigns on AdEx and receive cryptographic proof of every impression delivered. This is especially valuable for compliance-heavy industries like finance and healthcare where advertising claims must be verifiable.
• Publisher Monetization: Website owners, app developers, and content creators can integrate AdEx to earn a higher revenue share than traditional networks offer, since middleman fees are minimized. Payouts arrive directly to the publisher's wallet without 30-60 day settlement delays.
• Privacy-Compliant Advertising: Businesses operating in strict regulatory jurisdictions can use AdEx to serve targeted ads without violating GDPR, CCPA, or similar data protection laws. The protocol's client-side targeting avoids the legal risks associated with third-party cookie tracking.
• ADX Staking Yield: Long-term crypto investors can stake ADX tokens to generate passive income while supporting the network's validator security. This transforms ADX from a pure speculative asset into a yield-bearing position within a diversified portfolio.
• In-Video Advertising on Stremio: AdEx powers ad placements within Stremio, the streaming platform created by the same founding team, demonstrating a live integration where content creators are compensated transparently. This use case serves as a proof-of-concept for broader Web3 media monetization.

AdEx Tokenomics

Total Supply

ADX has a fixed maximum supply of 150,000,000 tokens, established during the 2017 token generation event. No additional supply can be minted beyond this cap, making ADX a disinflationary asset as staking and ecosystem use absorb circulating tokens.

Circulating

Circulating supply fluctuates as tokens move between staking pools, exchange reserves, and team/treasury allocations. Dynamic — see CoinGecko for live figures.

Utility

ADX is used for staking in validator pools to secure the AdEx protocol, earning holders a share of advertising fees and emission rewards. It also serves as the settlement and incentive asset within the ecosystem and can be used for governance-style signaling on protocol upgrades.

Emission

Staking rewards are distributed from a predefined incentive allocation rather than inflationary minting, since total supply is capped. Reward rates adjust based on pool participation and protocol revenue, with specifics published by the AdEx team on their official staking portal.

How to Buy AdEx

1. 1

   1. Create a Binance Account

   Visit binance.com or download the Binance app and register with your email or phone number. Complete identity verification (KYC) by submitting a government ID and a selfie, which is required before you can deposit fiat or trade ADX on most regional Binance platforms.

2. 2

   2. Deposit Funds

   Navigate to the Wallet → Fiat and Spot section and choose Deposit. You can fund your account via bank transfer, credit/debit card, or by depositing stablecoins like USDT or BUSD from an external wallet to the corresponding deposit address on the Ethereum, BSC, or Polygon network.

3. 3

   3. Locate the ADX Trading Pair

   Click the Trade tab and select Spot, then type 'ADX' into the search bar. Choose the ADX/USDT pair for the deepest liquidity, though ADX/BTC may also be available depending on your region and current Binance listings.

4. 4

   4. Place Your Order

   On the trading interface, choose between a Market order for instant execution at the current price or a Limit order if you want to set a specific entry price. Enter the ADX amount or USDT value — the minimum order size on Binance is typically around $5-$10 equivalent — then click Buy ADX to execute.

5. 5

   5. Secure or Stake Your ADX

   After purchase, you can leave ADX on Binance for active trading, withdraw it to a self-custodial wallet like Ambire or MetaMask, or bridge to Polygon and stake directly on the official AdEx staking portal. Self-custody is recommended for long-term holdings to eliminate exchange counterparty risk.

Frequently Asked Questions